The Food-Grown® Difference

The Food-Grown® difference

There’s a simple truth that’s often overlooked: if your supplements aren’t absorbed, they’re not working.

And that's the beauty of Food-Grown®: ingredients are better absorbed and better retained.

The science agrees*.

Here are nine reasons to trust the Food-Grown® difference…

Shop Food-Grown® Bestsellers

“I saw there was disparity between the body’s requirements for nutrition from food sources versus petrochemical-sourced supplements containing synthetic isolates, fillers and binders.”

Henrietta Norton

Founder & Formulator

1. Ingredients your body understands

95% of supplements on the market today are derived from synthetically-isolated ingredients. Yet your DNA is wired to receive nutrition from food. By keeping ingredients as close to their original food form as possible, your body recognises them as food - absorbing, retaining and benefiting from the nutrients.

2. Food-Grown® vitamins and minerals

Food-Grown® nutrients are grown in raw, live food paste so the nutrient’s full biochemistry, complete with lipids, glycoproteins and amino acids, is represented. Food-Grown® Vitamin D is shown to be 113% better absorbed and 106% better retained than the leading tablet*.

3. Food-Grown® herbs and botanicals

Founder Henrietta Norton chooses only full spectrum, scientifically studied and sustainably farmed sources, such as KSM-66® Ashwagandha, the world’s most scientifically studied form of Ashwagandha with 30 scientific studies proving its efficacy.

4. Food-Grown® essential fatty acids

MSC-certified Omega 3, sustainably sourced from a family-run distillery in the Bering Sea. TOTOX is the scale that measures freshness and purity. The recommended TOTOX score is below 26. Ours is 5.

5. Food-Grown® probiotics

High strength biotics formulated with a wealth of strains to reflect the diversity of friendly bacteria throughout the body. 90bn CFU at point of encapsulation guarantees a minimum 30bn CFU at end of shelf life.

6. Lower dose, higher absorption

The body can struggle to absorb isolated synthetic ingredients but when they're provided in the right form, often at low doses, they're easily absorbed. It really is a case of less is more.

7. Ethical, traceable, sustainable

As a B Corp, we go the extra mile in delivering products with a conscience. E.g. our Collagen 500 Plus is Friend Of The Sea certified. Our Ashwagandha is sourced from an organic community plantation in Rajasthan. Our Omega 3 is MSC-certified and free of toxins, impurities and heavy metals.

8. Easy to open up

Not a fan of swallowing capsules? No problem. Our capsules can easily be pulled apart and added to a spoonful of yoghurt, fruit puree, cooled porridge or smoothie. The only supplement we’d advise against opening is our Pure Strength Omega 3.

9. Vegan or vegetarian

Did you know our capsules are plant based, rich in plant polysaccharides, gelatin-free and 100% vegan? All products in our range are either vegan or vegetarian, with the exception of Pure Strength Omega 3 and Collagen 500 Plus which are both pescatarian and free from beef or pork gelatin.